The firm has long been very active in distribution law. Three partners and their respective teams are dedicated to this area. The firm is fortunate to count among its clients several leaders in retail (food, household appliances, DIY), actors in the restaurant industry (collective, fast, and themed), as well as hospitality providers and manufacturers. The firm also assists leading industrial players, particularly in the food, health, and cosmetics sectors.

Our teams work both in advisory and litigation roles. Experienced in alternative dispute resolution methods (mediation and conciliation) as well as judicial resolutions, they also practice arbitration. Fully bilingual, our lawyers have closely followed the establishment of the international chambers of the Paris Commercial Court and Court of Appeal. Their focus also extends to the creation of the Arbitration Chamber for Retail (CAGD), which is intended to handle disputes related to sales and purchases through any channel, online or in-store, B2B or B2C, both in France and internationally.

In advisory, our interventions range from setting up distribution systems to managing networks and relationships between partners. They also cover product commercialization, sales promotion, and e-commerce.

• Selective and exclusive distribution agreements, franchising, affiliation, and commercial agency
• Master franchising and centralization of purchases
• Network management, relationships between the head office and affiliates, crisis management

• Supervision of negotiations and pricing policies
• Drafting and updating of General Terms and Conditions and General Terms of Sale
• Commercial negotiations: master agreements, commercial cooperation agreements, mandates
• Partnership, research and development, supply, procurement, subcontracting, licensing, trademark assignment, and service agreements
• Termination of commercial relationships

• Identification of applicable standards, branding, labeling, and certification requirements, and management of risks related to product non-compliance
• Assistance in implementing quality, compliance, and environmental policies
• Management of parallel imports and associated issues
• Combating misleading commercial practices and consumer protection

• Promotional activities: liquidations, clearance sales, price reductions, sales with premiums, lotteries, etc.
• Advertising campaigns
• Implementation of alternative distribution methods: e-commerce sites, marketplaces, outlets

• Compliance of online sales websites
• Terms and Conditions of Use
• Personal data protection

• Restrictive competition practices: termination of established commercial relationships, delisting, significant imbalance, imposed prices
• Unfair competition, parasitism, and resale outside networks
• Litigation arising from network operations
• Commercial practices, misrepresentation, comparative advertising, abusive clauses
• Compensation for competitive damages