Louise Guichaoua

Lawyer - Paris Bar

Lawyer at the Paris Bar, Louise Guichaoua primarily focuses on commercial litigation, distribution law, and antitrust law.

Louise supports companies in setting up distribution systems and advises them on issues related to managing distribution networks and relationships between business partners.

Her expertise also extends to matters related to product marketing, sales promotion, and e-commerce, where she helps her clients navigate a complex legal framework to optimize their commercial development.

Experience

Louise joined the firm in 2020 after completing her final internship.

Practice areas

DISTRIBUTION

Litigation and advice on the establishment of distribution systems
Issues related to the operation of networks
Litigation and advice concerning relationships between partners
Assisting businesses with product commercialization, sales promotion, and e-commerce

Education

Master II in Civil and Commercial Obligations Law – Université Paris V Descartes
Languages: French / English

Recent matters

Advising on the development of affiliate systems (franchises or others) in the interest of a manufacturer and a retail brand
Representing in litigation arising from parallel sales that infringe on an exclusive distribution network (private international law issue)
Representing in a large number of proceedings arising from the termination of established commercial relationships (de-referencing)